It's pretty rare that I talk to a business owner who has no ideas for their business. They may say they don't have any ideas, but once pressed you'll find fear at the heart of their decision making.
If there is one thing that is detrimental to business, it is operating out of fear. If I find myself making any decisions in life based out of fear, I know the decision will usually be wrong.
What can you do to confront your fear? If you cannot then you have two choices.
- The idea must not be acted on
- You have no business being in business