Start with an Idea that WON'T Make You Money

Pierre Omidyar wanted to trade Pez dispensers not create a business for himself.

He started with an idea which later became e-commerce Bay area, or eBay for short.

Pierre is now the 120th richest person in the world and to date has committed over $270 million to economic advancement throughout the world.

I see far too many people try to build their idea into the next "big" thing and not focus on the passion that brought it to their imagination in the first place. That's like an NFL player catching a ball just for the money. I guarantee he didn't start out with that mindset when he first picked one up at 6 years old.

Instead of getting trapped in the "how" (not enough money, time or resources), focus your idea on the "what" (what do you want to accomplish?). Your idea could quickly (or slowly) bring you the financial outcome you're dreaming about right now.

Bad marketing idea

Here's a bad marketing tip.

I just received an email from a company that I think is great; I've done a lot of business with them.

They sent a short note (captured as a picture) to me via email. It said Happy New Year and included their logo. It was nicely done, short and to the point.

However, there was no phone number to call or website listed. I couldn't even click on the picture to visit their website. Now I know their website address, but that would have required a little too much work on my part, so I chose not to visit.

What are the chances that nice email could have wound up in the hands of a prospective customer? I'd say pretty close to 100%. You won't increase your profits if you don't make it easy.