Can Your Brand do This?

We were driving home from a friend's house recently when our nearly 4-year old daughter said from the back seat "There's Target Daddy!"

This was in a location that we rarely drive by and all you could see was the logo and not the actual word "Target."

I realize we probably visit too much, but what would it look like for business if kids did that with your brand? My guess is that Target is not blaming the economy on bad business right now. Are you?